Turn Instagram followers into customers

Instagram has gone from an app that shares puppy photos with vintage-themed filters, to a marketing tool that savvy businesses are taking advantage of. The photo-sharing giant has a billion monthly active users, making it an ideal online marketplace. If you know how to create and promote compelling content on Instagram, you can get more […]

How OMSs help empower eCommerce

Talk of business trends usually revolves around process optimization and efficiency rather than just volume. As such, order management systems (OMSs) are gaining popularity, thanks in large part to their ability to provide immediate results. First off, we need to clarify that inventory management systems (IMSs) are not the same as OMSs. The former is […]

Ugly websites cost your business big bucks

According to a recent survey of 1,800 consumers, 42% said they’re “very unlikely” to buy from unprofessional or ugly websites. If you’re wondering whether or not your site could fall into that category, check out these key indicators. A variety of professional photos From pictures of your products to team photos, high-quality images are arguably […]

Valuable strategies for SMBs on Facebook

Facebook’s most recent monthly active users numbered over 2.3 billion. That’s almost one account for every three people on the planet! Many of your ideal customers use this platform to interact with businesses and creating a page for them to engage with yours costs almost nothing. Here are six free ways to get more eyes […]

Can AI enhance your e-commerce business?

Artificial intelligence (AI) or “machine learning” has quickly transformed from science fiction to reality, and is currently on track to become an integral part of the corporate business environment. According to experts, by 2020 85% of all customer interactions with businesses will occur via machine learning programs. So if your organization has an e-commerce component, […]

Turning Instagram audience into customers

From being an emerging app that allows sharing photos of puppies in vintage-themed filters, Instagram has transformed into a marketing tool that savvy businesses ought to have. The photo-sharing giant now has more than 500 million users, making it an ideal online marketplace. Most businesses have an account, and those that know how to create […]